This skill plays a crucial role in honing one’s personality. Good communication helps you express yourself in the most convincing way. Your thoughts, feelings and knowledge should be passed on in the most desirable manner and effective communication skills help you in the same.
People with great communication skills tend to have a better and more impressive personality than those who have problems in communicating as interacting with others is not a challenge for them. Individuals with effective communication skills can easily converse with other people around be it their fellow workers, peers, family or someone in authority. It's not enough to just have great ideas, it is also necessary to be able to communicate them well.