Elevator Pitch and USP

Photo by Clem Onojeghuo on Unsplash

Having an elevator pitch ready and rehearsed at all times is imperative in today's fast-paced world. Unlike a long detailed introduction, an elevator pitch is short, brief and effective. It is persuasive and must be designed to create interest in what you are selling, whether a business idea or pitching yourself. It must make you memorable. The idea of an elevator pitch is based on the scenario where if you find yourself with a person where the interaction is going to last for the duration of an elevator ride, about 20-30 seconds, how effectively can you communicate and get your point across?

One important thing every elevator pitch should have is a USP (Unique Selling Proposition). An elevator pitch can be useful in a number of scenarios for various things, not just for telling people about yourself or your business. If mastered, this powerful tool can be wielded as a weapon in situations where you need to talk to your CEO about a new project or while leading your team. For understanding how to make an ideal elevator pitch and to identify your USP and include it in the pitch naturally, contact IM Impeccable today!

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